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Consulting
Programs |
Below is a summary of our key focus areas:
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Strategic Planning
The problem in developing corporate mission statements,
values and strategic direction and the like is risk of hype
and fluff and self focus. However, the process of
understanding inherent company strengths and the value you
bring to your customer is very important. Rather than
helping a company determine what tactical step to take next,
it more often helps answer the tough questions about what
not to do.
Our Strategic Planning program starts with research on your
company and markets. We interview key employees, customers
and analysts as needed to develop a background on the market
and challenges. Information is compiled for collective
review by the management team. The information and key
questions are presented in facilitated workshop form
to enable active discussion and drive consensus on the
mission and strategy. A Strategic Plan document is prepared
from the outcomes of the planning session(s).
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Strategic Marketing
Strategic Marketing begins after a company's mission,
customer value and market positioning are understood. It
involves the assessment of where you are now, where you want
to go and the highest priority areas to address to get
there. Specific areas of the plan may include the following:
Competitive Review, Product Management Process,
Communication Strategy, Customer Service, Recurring Revenue
Opportunities, International Strategy, New Synergistic
Markets, Internet Presence, Sales Materials and Tools, Sales
Channels, Sales
Training and Development. This plan will not be exhaustive.
It will cover the highest priority areas to address in your business
practices that can generate rapid returns. Recommendations
will be provided for immediate action in each area. Detailed
tactical action plans can then be developed for each area.
For example actions to improve communications might include
electronic newsletters, advertising, direct marketing etc.
The specifics of these actions would be detailed out in
tactical plans and budgets.
A Strategic Marketing Plan document is prepared based on the
business assessment and strategic mission.
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Typical SalesPoint Investment: 10-15 days |
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Sales Management Coaching
Our goal is to coach managers to transition from managing
basic results to managing the process and effort associated
in obtaining results. It is clear that without a process
view and proactive effort to affect the sales teams actions,
little improvement or team development can be achieved.
First line sales management training is generally the most
overlooked staff development activity for most
organizations. This program includes collective workshops
and one on one assessment with first line sales managers.
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Marketing Communications
We will evaluate your sales
materials, advertising strategy, WEB strategy, customer and
internal communication materials and other marketing
communication vehicles. Based on your specific needs
identified in the Marketing Plan phase or as specified, new
materials or programs will be developed. All materials will
be consistent in maintaining corporate identity and will be
prioritized based upon expected return.
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Typical SalesPoint Investment: 5-7 days |
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Recurring Revenue Development
A major challenge facing
many companies is the need to develop recurring revenue
streams. Often in technology companies, the chase for
revenue growth, market share growth and new customer
acquisition overshadows the importance of ensuring recurring
revenues. Working with information about your customers,
current revenue and customer service offerings, we develop
strategy for obtaining new recurring revenue as well as increasing
your current streams. Often this high profit segment yields
rapid improvement to the bottom line and contributes
significantly in future growth.
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Typical SalesPoint Investment: 5-7 days |
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This Template Features...
Multi-page web template
Flash animations
Tips to help you get started (see
Getting Started).
Easy to change images and text in the flash movies
to your own (see Tutorial)
Photoshop 7 file for the complete layout
Flash MX flash source files included for advanced
modification
PayPal Cart and Tutorial
FrontPage 2000/2002/2003 compatibility
Layout for Netscape, Internet Explorer and Firefox
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